Photo by Rawle C. Jackman / CC BY
I don’t know about you, but I’ll often pick up a glossy magazine at the beginning of the month and then not find a solitary moment to sit down and enjoy it until the next issue is already on the shelves. That, certainly, is what happened last month when I bought Elle, and only this week did I finally make my way through its pages.
Somewhere in the middle of the magazine I found a piece by Jess Cartner-Morley
where she identifies and examines a high-fashion shopping trend of ‘dressing
for you’. In contrast to years of shopping designer fashion for elaborate and
often un-wearable pieces, Cartner-Morley explains that she has now discovered
the pleasure of spending that same money on everyday designer items, such coats
or shirts. For her, this represents a movement away from curating a
museum-esque collection of dramatic high-fashion that barely sees the light of
day. This shopping culture is replaced with something more suitable for her lifestyle, with a sustainable edge
that fits with Livia Firth’s mantra of ‘will you wear this a minimum of 30 times?’