Louis Vuitton's Twist Bag was first presented during the winter 2014 collection, and designed for the 2015 Cruise Collection. The Twist Bag demonstrates how Nicolas Ghesquière's (the creative director of Louis Vuitton) is drawing inspiration from the brand's archive, reviving the interlaced "L" and "V" lock that was first seen in 1988 on the Louis Vuitton Pochette Trapèze (see photos here).
Just like the original Louis Vuitton Trapèze clutches, the Twist bags are typically all made from Louis Vuitton's Epi Leather; a type of leather that is finished with a painting technique that is added to the outer layer. It is this outer layer that helps to give the Epi Leather such a water-resistant and scratch-proof finish.
The "L" and "V" on the Louis Vuitton Twist bags are rendered with a three-dimensional bombé effect and this metal closure marries together branding and functionality. The metal "LV" is designed to stand-out against the leather of the bag, and with a single twist of the letter "L" - by pushing it anti-clockwise to rest across the letter "V" - the bag is easily opened.
It is a clever design for many reasons, but I am particularly impressed with how the branding becomes part of the fabric of the bag itself. It means that the Twist Bag could not exist without the Louis Vuitton brand name, making it a difficult design for other designer brands (and fast fashion retailers) to imitate. This sets the Twist apart from other bags which can be more widely duplicated, helping to preserve the luxurious quality of the Twist design.
In terms of practicality, the Louis Vuitton Twist looks as though it would be a comfortable choice for everyday wear. It features a modern "wave" base, which makes the bag much roomier than you might first expect, and has a chunky strap that can be worn in a number of different ways.
I personally really like the Louis Vuitton Twist bag, and I enjoy seeing the different models that are released each season. But what do you think? Do you like the Twist, or do you think that it won't stand the test of time?
Just like the original Louis Vuitton Trapèze clutches, the Twist bags are typically all made from Louis Vuitton's Epi Leather; a type of leather that is finished with a painting technique that is added to the outer layer. It is this outer layer that helps to give the Epi Leather such a water-resistant and scratch-proof finish.
The "L" and "V" on the Louis Vuitton Twist bags are rendered with a three-dimensional bombé effect and this metal closure marries together branding and functionality. The metal "LV" is designed to stand-out against the leather of the bag, and with a single twist of the letter "L" - by pushing it anti-clockwise to rest across the letter "V" - the bag is easily opened.
It is a clever design for many reasons, but I am particularly impressed with how the branding becomes part of the fabric of the bag itself. It means that the Twist Bag could not exist without the Louis Vuitton brand name, making it a difficult design for other designer brands (and fast fashion retailers) to imitate. This sets the Twist apart from other bags which can be more widely duplicated, helping to preserve the luxurious quality of the Twist design.
In terms of practicality, the Louis Vuitton Twist looks as though it would be a comfortable choice for everyday wear. It features a modern "wave" base, which makes the bag much roomier than you might first expect, and has a chunky strap that can be worn in a number of different ways.
I personally really like the Louis Vuitton Twist bag, and I enjoy seeing the different models that are released each season. But what do you think? Do you like the Twist, or do you think that it won't stand the test of time?
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